***Friday, 8 December 2023 is the last

day to reserve a spot to start on Monday***
Sale Ends Friday, December 1st, until midnight

Countdown Timer

Are You 50 And Over and Experiencing The Following:

🤔Weight Gain?

🤬 Stubborn Belly Fat?
🤷‍♂️ Digestive Problems?

😴 Sleepless Nights?

🩸 Blood Sugar Concerns?

💪 Muscle Loss?

Most Men & Women 50 and over suffer from a combination of the common challenges above.

Our Results Guaranteed Primal Metabolic Reset System (PMRS) has helped over 100k, stressed men and women 50+, transform their lives by shedding 15-25 lbs of stubborn belly fat, optimizing gut health, balancing blood sugar, and improving sleep in less than 90 days, all without dieting or spending hours in the gym!


Make Yourself A Priority Again!

This system is the start of our personalized journey to change your habits for life!

Friday is the last day to reserve your spot..

Only 6 spots left.

Schedule an interview today

to learn more about our



100,000+ Success Stories and Counting in the Last 33 Years...

Will You Be Next?

Check Out How We Have Systematized

The Lifestyle Process

the three pillars




Nutrition Plan

The foundation of our program is our individualized nutrition programming-Primal Need #4.

Are you overwhelmed & frustrated by the various diets that are supposed to be

good for you?

Just like our cars, we all have a specific fuel source we

run best on.

Why do we continue to follow diets that don't take our unique metabolic needs in mind?

Keto, Paleo, Whole 30, Zone Diet, Weight Watchers, etc. are generally all good short term strategies, but we need more than a quick fix, right?

We will work with you as long as it takes and make you your own custom meal plan based primarily on digestion and blood sugar balance. We recommend a Continuous Glucose Monitor (CGM) and functionl welness testing, so we can personalize the process. No more guessing about what to eat when!

You will learn what you need, given your body, schedule, and food preferences, so it is not only doable, but enjoyable.

We adjust daily as needed to make sure you see and feel results

The plans are easy to follow, specific to your needs, and adapt as you progress through the program.




Grocery List & Recipes

We will give you a specific grocery list so you know what to buy at the grocery store, and leave nothing to guesswork.

Average person spends ~$75/week on groceries for 21 meals at Costco or Trader Joe's.

Our process will cut down on your time in the grocery store with most people getting in and out in under 15 minutes. If you eat out you will also receive recommendations for the best options to order.


Many are consuming supplements that are not helping to solve anything.

They may also be causing you harm.

We'll show you how to 10X your results by incorporating a supplement strategy to maximize your recovery and ignite your body's ability to burn fat.

As needed, we can also do functional wellness testing, gut tests and Genetic testing to get even more specific for your supplement and dietary needs.


Guided Fitness Training


Being regularly active for at least 30 minutes per day will ensure a greater experience physically and mentally. Movement is Primal Need #7.

Most important...

STAND more than you SIT and MOVE more than you STAND!

You don't need to join a gym or do high intensity workouts.

However, if you live in the Bay Area and it is convenient for you we do have awesome workouts!

We also have an amazing new Online Fitness Program with Livestream sessions most days of the week.

We will provide exercise programming and structure for your needs to do anywhere in the world!

For many that want to lose weight and body fat, walking and doing a handful of basic body weight, functional movements will

do the trick.

All workouts can be completed at any level and at your pace. We specialize in corrective exercise and rehabilitation.




Direct Line of Contact

This is the most important of the 3 Pillars!

To keep you fully committed to your goals, you'll be assigned your own personal Accountability Coach.

Your coach will focus on Primal Needs 1-4 because these needs are your Life Sustaining Absolutes. They will help you create rituals for the 7 daily primal needs to create work-life balance and calm!

You will be able to contact your coach whenever you need help, tips, advice, or just someone to give you some extra encouragement.

How many times have you lost focus on a nutrition plan, exercise routine or goal and ended up not following through

and quitting?

We all need coaches so we continue to stay focused on what we really want and to avoid the

many distractions.

We are here to help you every step of the way!

The technology we use

Continuous Glucose Meter (CGM)

Are you frustrated with what to eat and when?

Should you go Keto, Vegan, Paleo, etc?

Take the guesswork out of your nutrition & lifestyle and personalize the process for you!!!

A CGM will soon be mainstream for those desiring weight loss & fat loss by understanding blood sugar levels better. It’s now starting to get more common!!!

For $30 off use this link: https://www.veri.co/shop?refc=VSM-BRIENSHAMP

Whoop Technology

Get real-time feedback on your Sleep, Training, Recovery, and Health, plus in-app coaching features to help you optimize performance. Get your FREE MONTH here https://join.whoop.com/E15C44

By Using Whoop, You Can:


WHOOP monitors your sleep cycles, debt, performance, and quality, to help you know how much sleep you need every night.


WHOOP measures and accumulates your training activities and daily effort with a Strain score that helps you understand when to rest or push.


WHOOP analyzes your key metrics like HRV and resting heart rate to determine a daily recovery score, and shows you how specific lifestyle and training behaviors affect Recovery.


WHOOP now measures your blood oxygen levels, skin temperature, heart rate, and more, so you can see when you’re making progress, or when something’s off your baseline.


WHOOP measures your stress level in real-time using HRV and heart rate. Stress Monitor gives you a personalized stress score from 0 to 3 and suggests science-backed breathwork sessions to either increase alertness or relaxation.


Take the Most Innovative

Functional Wellness Tests Available!


Take the Most Innovative

Functional Wellness Tests Available!

Metabolomics Spotlight™️

Functional Organic Acids and Metabolomics Assessment

The Metabolomics Spotlight test provides an in-depth analysis of the function and efficiency of multiple aspects of an individual’s unique biochemistry to assist you in evaluating your metabolic pathways and revealing their unique metabolic status.

This test will provide:

👉 Metabolic and macronutrient processing

👉 Mitochondrial function and micronutrient status

👉 Amino acid, protein, and neurotransmitter metabolism

👉 Inflammatory response and oxidative stress

👉 Detoxification and microbial metabolites

👉 Stress, mood, and overall well-being

✨Partnership with CLIA Certified Independent Laboratory

FAQ image

GI Spotlight™️

Groundbreaking Test Targeting Vital Markers for Gastrointestinal Health

The GI Spotlight analysis provides an in-depth look into the health of the gut microbiome — the foundation of wellness. With more than 4 trillion microbes, the health status of the GI tract is essential for maintaining hormonal balance, immune modulation, and neurotransmitter function.

This test will provide:

👉 Quantitative analysis of commensal, keystone, and opportunistic microbial populations

👉 Microbial abundance, diversity, and balance

👉 Intestinal permeability and gut barrier function

👉 Digestive function, nutrient absorption, and GI motility

👉 Inflammatory status and immune function in the gut

👉 Utilizing cutting-edge quantitative polymerase chain reaction (qPCR) technology

✨Partnership with CLIA Certified Independent Laboratory

FAQ image

Genomic Spotlight™️

Experience the Difference with AI-Powered DNA Testing

The Genomic Spotlight uses advanced machine learning and AI through the Opus23 informatics platform to give you a unique insight into your genomics using a simple buccal collection. Or simply upload your 23andMe or DSL raw single nucleotide polymorphism (SNP) data file that you already have obtained.

This test will provide:

👉 Unique insight into genomics

👉 The most clinically significant single nucleotide polymorphisms (SNPs)

👉 Intestinal permeability and gut barrier function

👉 Eight key areas of health, including methylation, structural health (i.e., bone health), aging, cognitive health, detoxification, endocrine health, inflammatory status, and GI health

✨Partnership with CLIA Certified Independent Laboratory

FAQ image

Don't wait.

We are real people with busy lives and kids. We understand that life is stressful and it's not always

easy to take care of oneself! We want to help even more people with strategies & self-care rituals to

reduce stress, pain, excess weight and body fat.


Claim your spot by clicking the button below.

"I regret signing up to workout and be healthy"

- Said No One Ever.

Schedule a discovery session today to learn more about our

Only 6 spots left.

Friday is the last day to reserve your spot..

PS - If you're anything like us, you just skipped to the end anyways. So here's the scoop - we will help you look & feel your absolute best. This is what we specialize in and have a proven track record for the last 33 years. Our intention is to get you some amazing results and give you a great experience, so much so, that we hope to keep you as a coaching client for years. But you're not obligated to by any stretch ⚠️(spoiler**most people continue because they love our support & community so much. They also love the RESULTS!!! - you've been warned ⚠️


Schedule a discovery session today to learn more about the


What do I need to join the program?

You don’t really need anything to get going. If you join our PRIMAL METABOLIC RESET SYSTEM we do recommend a Smart Body Composition Scale to measure weight, body fat, muscle mass and total body water, but we can talk about that later.

To be successful, you do need a specific, measurable, attainable, realistic and timed deadline, but we will work on that together also!

Do I need to join a gym?

No, we do have a fitness location in the San Francisco Bay Area (Belmont, Ca) but most of our clients Post Covid live all over the world and do our Nutrition and Lifestyle Coaching Program and Virtual Fitness Program. You can workout in your garage or living room, work gym, local box gym or get your movement outside. Many of our clients already have a fitness program they like but are not getting the results they desire or have injuries. They come to us for a more personalized, comprehensive program that includes Accountability Coaching, Nutrition & Lifestyle Strategies & Specific Fitness Programming for stress &  pain reduction and performance enhancement.

How soon will I start losing weight?

Generally speaking any nutrition program you do will give you instant gratification and weight loss. Unfortunately weight loss becomes challenging with time given most dietary programs are low in calories, too restrictive and are not specific for the individual.

Those programs focused on fitness only have limited weight loss benefits and often times lead to injury given exercise intensity is too intense and the volume of training is more than people can handle.

Most of our clients lose between 3-10 pounds in the first week without dieting or counting calories by reducing inflammatory foods. Weight loss typically continues weeks 2 & 3 and stabilizes for many for a couple weeks before it starts going down again.

Regardless of the amount of weight desired, weight loss is non-linear. We call plateaus WINS because if you are not gaining that’s better than most, especially around the holidays and other events.

We focus on body fat reduction because that is really what people want reduced, especially around the belly!

For those that have it to lose it is common to drop 15-25 pounds, 4-5% body fat and 1-2 dress sizes in a 12 week program and we have a RESULTS GUARANTEE…

Guaranteed Weight, Body Fat or Dress Size Reduction In 12 Weeks or We Will Work With You For FREE For Up To 3 More Months!

What will I learn during the comprehensive nutrition & lifestyle coaching program?

Working with our team will be like taking a college course on fitness, nutrition and lifestyle hacks to reduce stress, improve hormonal balance and performance. Unlike a college course, you will not just be learning about generalized theory and taking a test.  You will be receiving personalized information for you to achieve your goals and you will take action immediately. This is not a spectator sport 🙂

Common takeaways:

1. Strategies to create mental-emotional balance

2. Routines to make a healthy lifestyle more consistent

3. A focus on one’s Primal Metabolic Reset System. (breathing, hydration, sleep, nutrition, relationships, growth mindset and movement (exercise including massage, mobility, stretching, posture awareness, etc.).

4. Personalized Nutrition Strategies

5. Personalized Fitness Recommendations/Corrective Exercise Training For Injuries, Postural Imbalances, Prevention & Performance

6. The Importance Of Having A Coach For Daily Accountability/Focus

7. Seep Strategies

8. Supplementation Strategies  As Needed

9. Hydration Strategies

10. Meditation/Conscious Breathing Techniques

11. Relationship Coaching

12. Essential Oil Recommendations

13. Posture and Mobility Training

14. Food Reactivity Testing 

15. Blood Glucose Monitoring

16. And more…..

What will I get if I join the comprehensive nutrition & lifestyle coaching program?

Daily Accountability Check-ins with your Coach

Bi-Weekly Private Coaching Calls to dive deeper 

12 Weeks of "I AM A PRIORITY" Primal Metabolic Reset System Training Sessions With Coach Brien (On Demand) 

90 days of Be Better Today Group Fitness (Livestream & On-Demand) 

Q&A Thursdays Group Hot Seat Questions with Coach Brien for 12 weeks 

12 Weeks of Private Facebook Community Group

Video Breathing Exercises Resources 

Mindfulness Tools Articles 

Bonus #1: Accountability Mobile App For Fitness Recording 

Bonus #2: Personalized Meal Plan 

Bonus #3: 21 Day Comprehensive Keto Challenge

FAQ image

How is this program different from other weight loss/transformation programs?

We take a holistic approach to weight loss, fat loss, pain reduction, stress reduction and optimizing performance. We are interested in helping our clients improve their lifestyle for LIFE! We do this by helping our coaching clients create daily rituals for their Primal Metabolic Reset System: conscious breathing, hydration, sleep, food, relationships, mindset and movement.

Nutrition is very important, but we believe that there are 3 variables more important than nutrition: breathing efficiency, hydration and sleep. We will get into this more deeply, but we will argue that your mindset is also more important than your nutrition. Without a growth mindset, you will not focus on meal prep and eating the right foods for you for too long.

We have a complete weight loss/transformation system: Daily Accountability, Personalized Nutrition & Lifestyle Strategies and a Virtual Fitness Program that can be done anywhere in the world. We also have in- person workouts in the San Francisco Bay Area.

We personalize the journey! We do this by interacting with our coaching clients daily and observing trends with weight, body fat, total body water, muscle mass, digestion, energy, sleep, stress, fitness data and oftentimes blood sugar with our amazing Veri Continuous Glucose Monitor (CGM) App.

Here’s a sample of the metrics we can track & trend with the Veri Software:

Daily Glucose Graph

Weekly & Monthly Ambulatory Glucose Graphs

Time in Range

Avg Glucose Variability

Logged Meals

Meal Scores

Meal Ingredients

Fasting time (overnight)

Time between last meal and sleep




It’s almost 2023! There is no reason to restrict calories and starve when we can use technology to make better decisions.

Lastly, given most people have digestive and inflammatory issues (bloating, gas, heartburn, constipation, loose stools, joint/muscle pain, etc) we typically introduce our clients to our anti-inflammatory nutrition model. This has proven to be successful for the last 23 years with over 100K+ clients. Most clients reduce their toxicity, inflammation, digestive issues and other symptoms 50-75% in only 21 days.

On rare occasions when our clients are not getting the results we hope for we can do additional lab testing (food sensitivity, functional wellnes tests, mold testing, genetic testing, etc) to get more clarity, so we can give even better and more precise coaching. We may also partner with other health care practitioners as needed.

Is this a personal or group program?

We offer both a personal and group coaching program. We highly recommend a personal coaching program and feel a personalized model is best for all but we do understand that budget can be a limitation for some. Our personalized nutrition & lifestyle coaching program includes biweekly 1:1 coaching calls and our RESULTS GUARANTEE. Both programs include daily accountability check-ins, so even our group option is personalized more than other programs.

Do I get support when I hit a plateau?

Yes, you will get support daily that will keep you progressing over time. We will work through plateaus together and you will receive strategies to minimize them. You will never feel alone on your journey again.

Can I still eat out?

Yes, we will teach you what is best for you to order when you go out or if you prefer to deviate on a given meal or day we will provide you strategies on how to be a better cheater. 

I travel a lot and also have a lot of events coming up. And now that I think about it, there are a few holidays coming up also. I don’t think this is a good time to start a new program?

The best time to implement movement, nutrition & lifestyle strategies was when you were a baby. Unfortunately, most parents did not instill healthy models, so the sooner you can get educated and become aware about what you need to heal and thrive the better.

Although it may seem hard to change old habits to more favorable rituals, we have found it only takes 3-5 days to break your old habits with new and better rituals.

We believe if you want more from life… if you want to be healthy and fit now, then now is the time for change. You must take action when you want more out of life or this feeling will soon fade and you will keep living life as you were with the same results.

We will teach you strategies on how to win while traveling, at events and during the holidays. You will no longer fear gaining weight or not being able to exercise during these times because you will know exactly how to get right back on the plan if you get thrown off from your typical daily routines.

I am not very motivated to reach my goals. I don’t want to waste my money?

Motivation is fleeting and is influenced by many variables. First of all, you must get clear on what you want and why you want it. If you need some help with your what and why, we can help you. We find that motivation improves the better you feel and when you feel & notice progress. We will focus on creating rituals for your first four life sustaining primal needs: breathing, hydration, sleep and food. We will incorporate strategies to give you energy, not deplete you and this will often do the trick! You will also receive coaching and encouragement daily, so you are more likely to stay focused on you and your goals!

I am a picky eater. Will you help me find the best foods for me?

For sure. We will work together to find the best foods that are not only good for you, but taste good also.

I am concerned about how much the program will cost?

How much is your health & fitness worth to you? It’s actually quite expensive and time consuming to be unhealthy and unfit.

If we can reduce your medications and hospital visits in the future would it be worth the investment? If we could give you more confidence would it be worth the investment?

If you slept better and had more energy throughout the day, would it be worth the investment?

If you could accomplish daily activities with ease would it be worth the investment?

Of course it would be worth the investment if we could guarantee the results right?

Well, we do have a RESULTS GUARANTEE…

For those that have it to lose it is common to drop 12-24 pounds, 4-5% body fat and 1-2 dress sizes in a 12 week program.

Guaranteed Weight, Body Fat or Dress Size Reduction In 12 Weeks or We Will Work With You For FREE For Up To 3 More Months! 

I don’t like working out. Do I have to?

Although we believe you need to sit less, stand more and move even more, exercise has very little influence on your weight and body fat. Working out is most important for your mental- emotional state. You will generally feel better after you get your body moving. That doesn’t mean you need to do high intensity training or spend hours in the gym. We would love for you to do strength work at least 2x per week; however, we recommend you find something you enjoy that moves your body at least 30 minutes each day. How about a walk? Dancing? Gardening? Stretching? We will work together to create a weekly movement plan that can be simple or more involved.

What happens after the program ends?

You will be armed and dangerous with a vast amount of education and awareness to make the best decisions possible to keep you and your family healthy and fit for life. And if you want to continue with us after the initial program we will keep working on your new goals together!

Copyright 2023-Brien Shamp's PRIMAL METABOLIC RESET SYSTEM